Independent storefronts along a local main street

St. Albert · Morinville · Whitecourt · Edmonton

Shop Local.
Be Found.
Build Stronger Communities.

The Shop Local Company Inc. is a full-service marketing and advertising agency helping small and locally owned businesses get found, look their best, connect with customers, and grow.

Start a conversation See what we do

Get found. Look great. Connect locally. Grow.

Home staging near meRestaurants in St. AlbertHeavy-duty mechanic WhitecourtAccountant in MorinvilleLocal marketing company Edmonton

Every one of those searches is local intent. The consumer is looking. The local business exists. Our job is to bridge the gap between them.

Shop St. AlbertShop WhitecourtShop MorinvilleShop Edmonton

A local marketing partner — and a local discovery ecosystem.

We work with businesses, municipalities, organizations, and communities throughout St. Albert, Morinville, Whitecourt, Edmonton, and surrounding areas — combining local marketing expertise with professional digital, creative, advertising, photography, and video services.

From modern, fast, mobile-first websites and Google Business Profiles to social media, photography, video, drone work, advertising, and local search visibility, we help businesses build a stronger presence wherever their customers are looking.

What makes us different

Supporting local starts with something even more fundamental:

People need to know you exist.

But once they find you, what they see matters too.

That's where we come in.

The gap

Local visibility is where shop local starts.

There has always been a gap between wanting to support local and actually knowing where to shop local. A consumer may genuinely want to hire a local contractor, find an independent restaurant, discover a nearby retailer, or book a local professional. The intent is already there. The challenge is visibility.

Someone searching for a nearby local business on a phone

People rarely drive around town hoping to stumble across the business they need. They reach for their phones and search, browse, watch, compare, read reviews, visit websites, explore Google Business Profiles, and check social media.

Home staging near me
Restaurants in St. Albert
Heavy-duty mechanic Whitecourt
Accountant in Morinville
Local marketing company Edmonton

We are not trying to manufacture local intent. The intent already exists. We make sure local businesses are visible when that intent turns into a search.

Complete local marketing

More than visibility.

Getting discovered is important, but discovery is only the beginning. Once someone finds your business, your website, photography, video, social presence, Google Business Profile, reviews, branding, and advertising all shape what happens next. We help businesses build that complete presence.

Website Design & Development

Your website should do more than exist.

We build modern, fast, functional, search-optimized websites designed for our mobile-first world. A customer's first interaction with your site is increasingly likely to happen on a smartphone, so we design with that experience at the forefront — easy navigation, clear information, and action taken from the device already in their hand.

That means responsive design, fast load times, strong visual presentation, clear calls to action, optimized content, and a technical foundation that helps search engines understand your business.

Mobile-firstFast load timesSearch-optimizedClear calls to action

Social Media Marketing & Advertising

Stay visible. Tell your story. Stay connected to your community.

We provide social media setup, optimization, content development, marketing, and advertising support to help businesses create a stronger, more professional presence.

Rather than posting for the sake of posting, we use social media as part of a broader strategy that supports awareness, engagement, credibility, and growth.

Setup & optimizationContent developmentPaid advertising

Google Business Profile

One of the most important pieces of digital real estate you have.

We help with Google Business Profile setup, optimization, management, troubleshooting, and ongoing support — helping ensure the information consumers find is accurate, complete, professional, and positioned to support local discovery.

When someone searches for what you do near them, you want to give Google every reason to understand your business, and consumers every reason to choose it.

SetupOptimizationManagementTroubleshooting

Professional Video Production

Sometimes the most effective way to tell your story is to show it.

We produce video for businesses, municipalities, organizations, events, destinations, and advertising campaigns: commercial and promotional videos, video ads, website and social content, interviews, business profiles, event coverage, community and tourism content, and professional drone videography.

From a short attention-grabbing social ad to a larger corporate or community production, we build video around where it will be seen and what it needs to accomplish.

CommercialsSocial contentEvent coverageDrone videography

Videographer filming a local business owner

Professional Photography

Great photography changes how a business is perceived.

Commercial photography for websites, social media, advertising, business profiles, events, campaigns, municipalities, organizations, and community initiatives — environmental and workplace imagery, products and services, people at work, location photography, drone work, and the hero shots that immediately communicate who you are.

Instead of relying on generic stock, businesses build a library of authentic imagery that actually belongs to them.

Workplace & environmentalProductsEventsDrone photography

An established local discovery ecosystem.

These platforms aren't simply online business directories. They generate real visibility for locally owned businesses and make it easier for consumers with local intent to discover the businesses that need their patronage.

Through searchable business profiles, locally relevant content, community information, business features, events, search optimization, and ongoing promotion, our Shop Local platforms create additional pathways for businesses to be found.

Shop St. Albert

Local discovery for St. Albert

Shop Whitecourt

Local discovery for Whitecourt

Shop Morinville

Local discovery for Morinville

Shop Edmonton

Local discovery for Edmonton

Attention is not the same as intent.

Someone scrolling social media may or may not be interested in what a business sells. Someone searching for a specific product, service, or business category is demonstrating intent — they are actively looking for an answer. Through optimized websites, Google Business Profiles, our Shop Local platforms, local SEO, social media, photography, video, digital advertising, sponsorships, content, and community partnerships, we create more opportunities for businesses to be seen, discovered, remembered, and chosen.

Why it matters

When local businesses grow, communities benefit.

Shop local is often presented as a feel-good message. For us it is much more than that — it's an economic-development strategy. Locally owned businesses employ local people, buy from other local businesses, and support charities, sports teams, festivals, and community initiatives.

A restaurant hires a local electrician.
The electrician uses a local accountant.
The accountant takes their family to a local restaurant.
One dollar participates in multiple local transactions.

Aerial view of a local Alberta community at golden hour

The local multiplier

Visibility can lead to discovery.
Discovery can lead to local spending.
Local spending can contribute to the local multiplier effect.
And the local multiplier effect can help build stronger communities.

While the exact size of the local multiplier varies by industry, ownership structure, supply chain, and community, the principle remains: where we spend matters.

Digital infrastructure for shop local

From “I need this” to “that's who I'm going to choose.”

We see The Shop Local Company as more than an advertising agency — we're helping build digital infrastructure for local discovery and local commerce. Our goal is to make it easier for someone with local intent to move through every step of that decision.

Step 1

“I need this.”

Step 2

“Who offers this near me?”

Step 3

“I found a local business.”

Step 4

“That's who I'm going to choose.”

That requires more than ranking in search. It means strong, mobile-first websites, optimized business information, compelling photography and video, professional social channels, useful content, strategic advertising, and community visibility. It also means recognizing that discovery itself is changing — traditional search, Google Maps, social platforms, video, voice search, and emerging AI-powered answer engines all influence which businesses consumers discover. Local businesses need to be represented across that ecosystem. Our role is to help them get there.

The Shop Local Company Inc.

Local businesses deserve to be found. And when they're found, they deserve to look their best.

Whether you're an established business looking for greater visibility, a new company building its digital presence from the ground up, an organization that needs professional photography or video production, or a municipality interested in strengthening its local business ecosystem — we'd like to talk.

hello@theshoplocalcompany.com Review our services

Website Design & DevelopmentLocal Search & SEOGoogle Business ProfileSocial Media Marketing & AdvertisingProfessional PhotographyVideo ProductionDrone Photography & VideographyDigital AdvertisingLocal Visibility

Shop Local.Be Found.Build Stronger Communities.